Scott K Fish: Jason Bonham Profile 1988

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SKF NOTE: This is a profile on Jason Bonham written in 1988. Jason was on “permanent relief” from his band, Virginia Wolf; finishing a project with Jimmy Page.

Ours was a phone interview. At the time, I was at home in Oxford, Maryland. Jason was at home somewhere in England.

These pages were scanned from my copy of Drums & Drumming July/August 1988. Sorry for the yellowed 27-year old pages!

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Ramsey Lewis: How I Decided to Record ‘The In Crowd’

SKF NOTE: Thank you, Mike Bourne, for having Ramsey Lewis tell the back story to his Grammy Award winning song, The In Crowd. We never know what chance meetings might lead to. The Ramsey Lewis Trio drummer at this time was Isaac “Red” Holt.

This segment is from Those 88 Monsters That I Love, by Mike Bourne, Down Beat October 25, 1973.

Mike Bourne: How did you decide to record In Crowd? It isn’t exactly an obvious song.

lewis_ramseyRamsey Lewis: I was in Washington, D.C. playing at the Bohemian Caverns. We had a record session coming up on the weekend. This was like on Tuesday. We were gonna do like nine tunes, and I think, I had seven down.

So one afternoon, I was having lunch in this place, and this waitress came over and she said, “What are you doing?” I was getting my notes together for the album, what I was gonna play. She said, “Why don’t you record The In Crowd?” The in what? She said, “It’s on the jukebox.” And she played it.

So I went by a record store. I bought the 45, took it back to my hotel, and played it, wrote out the changes, and we had rehearsal that day. And it felt good. But, I said, well, at least it’ll fill the album out — because as far as I was concerned that was not one of the major tunes on the album.

Isaac

Isaac “Redd” Holt

So we played it that night, and the people started reacting to it. So I said, maybe this will do good for the album.

That following night, we recorded it, and the audience participation was out of sight. They were clapping and carrying on and, of course, it’s history now.

MB: It’s such history that you eclipsed Dobie Gray. People remember the song by you, not the original recording.

RL: That’s probably one of the few times in the history of the record industry that an instrumental eclipsed a vocal.

MB: Especially a jazz instrumental on Top 40.

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Mel Lewis Gretsch Ad 1962

SKF NOTE: This Gretsch ad is from the inside back cover of the July 5, 1962 Down Beat. Another classic photo from the eye of photographer Chuck Stewart.

Mel Lewis 1962

Mel Lewis 1962

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Which Came First? The Drum or The Drummer?

no_name_drummerIt has been awhile since I first thought about an interesting variation I was seeing in drum equipment advertising.

I have no data to support this. Just the observation of a lifelong drum equipment ad reader. As I mentioned in my post yesterday, before the internet, drum ad photos were the only chance young drummers had to see their favorite drummers sets and cymbals up-close. A chance to see what equipment they used and how they used it: Did the drummer play his snare flat or at an angle? Oh, he’s a left-handed drummer? Wow, keeping a ride cymbal at that angle doesn’t look comfortable at all!

My recollection of growing up is most drum equipment ad copy was a variation on this theme: Great drummers choose our equipment.

The drummer came first, then the drum or cymbal or other drum equipment.

The ad copy shift I noticed in the 1980’s was a new theme: To be a great drummer, choose our drum or cymbal or other drum equipment.

The drum equipment came first, then the drummer.

I have always believed the drummer comes first. Good equipment is great, but not essential. Great drumming comes from the heart. Great drummers are great on anything. That’s the point I would like to see taught to young drummers.

Yes, I can cite specific ads, but it might be more useful (and fun) to suggest readers look at drum equipment advertising and see if I have a point.

Thank you. I look forward to hearing from you.

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Joe Morello Ludwig Ad 1962

SKF NOTE: I have seen three Ludwig ads with this same terrific look. I posted a Buddy Rich ad from, I think, this series, here.

This ad is from the inside front cover of the July 5, 1962 issue of Down Beat.

Looking at this ad yesterday I was reminded how influential this and other drum ads were to me — probably to many drummers — pre-internet. Look at how Joe Morello is holding the stick in his right hand, playing his ride cymbal. A young drummer in 1962 could be forgiven for thinking, “So that’s how Joe Morello holds the stick in his right hand all the time.” Which is not true. But….

Bottom line: Drum ads were fun to study — yes, study — for hours and hours, looking for clues on how to play like our drum heroes.

Joe Morello 1962

Joe Morello 1962

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