SKF NOTE: I came across this letter in one of my old notebooks. One of my non-writing ideas at Modern Drummer was the “Who Reads Modern Drummer?” endorsement ads. The idea was simple: A drummer gives his or her written endorsement of MD, allowing us to use their photo. MD, in turn, features the drummer in a full-page ad.

That ad campaign ran for a couple of years, I think.

This is Louis Bellson‘s “Who Reads Modern Drummer?” consent letter. It’s interesting he was a Slingerland endorser at the time. Also, of interest: Louis uses an “S” at the end of his name instead of an “E,” which is used today on his official web site.